Crèdit Andorrà, Best Private Bank in Andorra according to The Banker and PWM

Awards and recognition
03/11/2021

Martí Alfonso, Director of the Andorran Banking Business Division, and Joan R. Mas, Director of Corporate Communication, Marketing and New Channels, with the award.

The Financial Times Group publications note the growth, the adaptation of the business model to new digital needs and the capacity for customer service as decisive factors in awarding the accolade.

Crèdit Andorrà has been named the best bank in Andorra for private banking by the financial publications The Banker and PWM of the Financial Times Group, which annually award the best banks worldwide. The publications highlight the bank’s capacity to adapt its business model in the digital world, while maintaining and improving the relationship with its customers and promoting personalised service in today’s challenging environment. 

The Banker and PWM underlined the current watershed moment for the private banking industry in the new economic and business environment in the wake of the pandemic, in which the commitment to financial innovation and digitalisation, as well as excellence and specialisation in customer service, are key elements.

The award organisers also highlight that behind the work undertaken to merit this award, there is the continuous execution of a strategy that makes it possible to achieve satisfactory results. In this regard, Crèdit Andorrà’s Strategic Plan for 2021-2023 is focused on the development of strategic alliances to grow and increase added value, specialisation in products and services, boosting the commercial and management team, as well as the digital transformation, innovation and efficiency in processes as levers for growth. A plan to ensure that the bank continues to contribute the economic development of shareholders, customers and employees, as well as to the progress of Andorra.

Xavier Cornella, CEO of the Crèdit Andorrà Group, said that “this award is a recognition of the bank’s more than 70 years of experience in private banking, as well as the work of the team, who are committed to offering the highest level of service to our customers with rigour and professionalism, hallmarks of our approach”. He also remarked that “we are always focused on helping our customers with their financial needs, offering them comprehensive, flexible and global solutions, and a personalised service as a differentiating factor with true added value. We have the clear understanding that private banking is about and for people”. 

Growth in the private banking segment

This award underlines Crèdit Andorrà’s leadership in Andorra and the growth of private banking in the international markets in which it operates. It is a recognition of the drive to be pioneers in innovation, always maintaining the personalised service for customers, who are at the heart of our management. 

In this respect, the award has taken into account the bank’s international brand unification under the name Creand. A unified and global brand that will enable the bank to strengthen its international presence, respond to future challenges, enhance synergies and cement the sense of belonging. 

Digital transformation, with the customer at the heart

Crèdit Andorrà is constantly working to expand its solid range of products and services, upholding high standards of quality to be a benchmark financial services platform. This proposal is carried out by propelling the digital transformation in order to be more efficient and flexible, and to remain at the cutting edge in the implementation of digital solutions that meet the new needs of customers.

The award acknowledges Crèdit Andorrà’s aim to work towards banking of the future, promoting a strategy based on the new digital economy and built on three pillars: specialisation, digitalisation and entrepreneurship. A strategy characterised by investment in projects with social impact through the business hyperacceleration programme, Scale Lab Andorra, the promotion of new products that make it possible to complement traditional investment, and a strong commitment to entrepreneurs, an important group in Andorra’s economic development.

Responsible banking at the service and society

The award underlines Crèdit Andorrà’s sustainability commitment and track record. In this regard, the award recognises the fact that the bank has become an official signatory of the United Nations Principles for Responsible Banking.

Crèdit Andorrà has reaffirmed its position as a pioneering bank, now in terms of CSR, by being the first Andorran bank to become a signatory of the Principles for Responsible Banking. This represents one step further in its commitment to sustainability, a key pillar of its business and management strategy. 

The bank also expresses this commitment as a member of various international bodies. Crèdit Andorrà has collaborated on the United Nations Environment Programme Finance Initiative (UNEP FI) since 1998 and, in 2016, it was the first Andorran bank to join the UN Global Compact and to adopt the 2030 Agenda to contribute to the achievement of the Sustainable Development Goals (SDGs).

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